'Big news' from CVS

Tuesday, January 16, 2018

'Big news' from CVS

Saw this yesterday from ABC News' Katie Kindelan:

CVS vows to put an end to altering of beauty imagery in its stores

"Drug chain giant CVS Pharmacy announced today it will take new steps toward letting customers know when an image used on social media or in marketing and in-store materials has been digitally altered."

"Truth in advertising," eh? Admirable... and overdue!

Buried in the story:

"By 2020, brand partners will be required to use imagery that is not materially altered....'"

Probably about the time their new store on Sunset Avenue is ready to open.


1. Jeanne Speir said...

Good. Now maybe if they bring down their ridiculously high prescription prices.

More prescription advice.

Thanks for the tips. Fortunately, I married very well the second time out... my wife is a medical professional and handles all that stuff for the household.

Thank you, m'dear!
– Dean

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