It's called "over-exposure," and for the past several years the number one on that list has been Samuel L. Jackson, so loud and strident with his intrusive Capital One demand, "What's in your wallet?" that I find myself reflexively responding "None of your freaking business, you gigantic anus!"
(Of course, that's the expurgated version.)
And while certainly there are others suffering small-screen overexposure like Progressive Insurance's "Flo" (Stephanie Courtney), the adorable "Lily Adams" (Milana Vayntrub) and Nutrisystem's Marie Osmond, looking like a refugee from a Garry Trudeau "Doonesbury" cartoon... look at the eyes!
One face, however, has of recent outstripped the aforecited others, combined... who else has been everywhere all over the small screen, seemingly all the time of recent like the "Trivago guy?"
(For the unitiated, Trivago is a German multinational technology company founded in 2005 and owned by American travel company Expedia.)
Ubiquitous, omnipresent... neither of these are adequate to describe Tim Williams' appearances, sometimes three times in the same half-hour time slot, in three separate commercials.
Whatever their advertising budget (said to be in excess of $100 million annually for 2015), Trivago must be doing something right: according to Grüenderszene (Founding Scene), their profitability has doubled since 2008.
I doubt that Samuel L. Jackson's incessant yelling has done as well for Capital One as has Tim Williams' rugged good looks and low-key delivery for Trivago.