...is sending an unfortunate signal that while Waldbaum's/A&P may be gone, one of their more onerous and odious policies lives on at 70 Sunset Avenue.
I recall the suits in Montvale, NJ referred to it as "zone pricing," by which shoppers at the Westhampton Beach store pay a chunk more than those who travel 8¼ miles to buy the identical item at the Best on Route 58.
Jeanne discovered this when she picked up a flyer from each location and compared sale item prices.
The one from the Riverhead store:
Looks the same, but "Valid in Westhampton Beach Only;" note the numbers:
Here's some direct price comparisons:
|Sale Item Advertised in each Flyer||11901||11978|
|80% Lean Ground Beef||$1.98/lb.||$2.98/lb.|
|Loin Center Cut Pork Chops||$2.48/lb.||$2.98/lb.|
|Beef Loin NY Strip Steak||$4.88/lb.||$5.88/lb.|
|Wild Caught Raw Pink Shrimp||$6.98/lb.||$7.88/lb.|
|Flippo Berio Olive Oil 50.7 fl.oz.||$7.88/lb.||$9.88/lb.|
|Turkey Hill Ice Cream 48 fl.oz.||$2.88/lb.||$7.00/2|
There's plenty of other examples of price disparities as well, but the above is just from the front page of the two weekly flyers.
No matter how they rationalize it, Best purchases at one price, and it costs the same to deliver it to Sunset Avenue as it does to Route 58... they charge more here because "it's what the market will bear!" since we're in The Hamptons.
I like the Westhampton Beach store... clean, roomy, well-stocked, brightly-lit and it smells exponentially better than the former purveyor at that location.
But even with fuel prices sneaking back up, it's probably worth the trip to Riverhead to do one weekly "big shop."
I'm lucky to have a Prius. It's about 1/4 gallon to go both ways, so my transportation is less than a dollar, round trip. I also like that Riverhead Stop & Shop is right down the road, because I pick up their sale items and then get cheaper gas at the Shell station on the South traffic circle.
The Westhampton Beach Best Market is a pretty store with excellent service. I realize that a very close location is important; time is money, too. But two bucks extra for olive oil? A dollar a pound differences in seafood? Really....
Nice reporting job – clearly not fake food.
I never do my weekly shopping anywhere but Riverhead. I never expected that to change with any store they put in to the village of Westhampton Beach.
But I am grateful for a clean store to do that "quick run" when necessary.
Peapodder through and through. I am a proud owner of a "pod-pass" too, with free delivery and/or free stuff once a month. I'm way ahead of the house on a weekly delivery.
I can't say enough good things about the delivery guys: Prompt (within a 2 hour window) pleasant (they bring everything in and hand you the eggs). They take coupons, they take back the bags to recycle, they even bring dog biscuits for Molly!
It's crazy to do anything else, in my humble opinion.