What foolishness is this?

Saturday, July 06, 2013

What foolishness is this?

Found in stacks scattered about the Village...

"On The Beach"edition of Avenue

They dare call title this issue of Avenue Magazine, "On The Beach?" Cheeky! Very cheeky.

I'm not familiar with the publication... the only name on the masthead I know is that of Dan Rattiner as "Consulting Ed­itor" (which seems to be some sort of emeritus slot).

The content is traditional for a slick full-color magazine: lotsa real estate advertising1 promoting seven figure Hamp­tons' properties, several grind'em out features, some New York City events (openings, fund-raisers, etc.) with photos of socialites named "Bunny," "CeCe," "Coco" and "Muffie," many with last names prefaced by de la and von, and sporting semi-serious boobage.

Mrs. Speir glanced through it and thought it was like "a WASPier version" of the Lifestyles Magazine which Jerry Steiner used to present me whenever there was photo coverage of a certain Rabbi at an NYC black tie gala.

Perhaps... no matter, I was more amused at the publi­cation's pretensions than disturbed by the cover banner; m'Gawd, the sheer effrontery of presenting a section of "Hampton's A-Listers!"

I checked under "S" but we weren't included2... but then, taking their lead from Clay Felker's original (circa 1967) New York Magazine, Avenue/On the Beach completely ignores everything West of the Canal.

'S all right with them, 's all right with me.

  1. The type which presents the broker as some sort of demi-celebrity.
  2. While some of those names would be dubious on even a B-List, other inclusions are simply no longer with us... not just in the Hamptons but on this vale of tears.


1. Cat Valet said...

If they were going to "borrow" your blog name then the very least they could have done was to put you on the cover. Although as your mother often said "Your name should be in print exactly three times; your birth announcement, your wedding announcement and your obituary."

Hey!, I've always acknowledged that I got the name from Neville Shute, so what they've "borrowed," if anything, is the cachet I've created that's come to be associated with it.

And yes, dear ol' Mom came from a time when those were words to live by.

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